Store Brands. No Longer Trailing Behind

For many years, we have been under the impression that store brand foods represented only bottom dollar quality, which for many Americans' is a deal breaker. We have been brainwashed to believe that they could never be as high in quality and fulfillment as the real competition. However, they have been changing, challenging the private labeled retailers. It's refreshing to see people finally changing their minds about products and their qualities. Working in a grocery store myself, countless times I see people skipping over perfectly good products for private label, spending almost double for the name. i.e Kraft, Quaker Oats etc. While there may be truth in this, this is no longer the case.